How to make clients stay

Hey — Ben here!

Welcome to the VideoBizGuy!

Today’s email is about how to keep clients.

This means — it's not about one-time jobs.

It’s way harder to gain new clients every month instead of regularly working with the same ones.

Your income will be more stable, your mind too.

When you have happy recurring clients, it won’t be a rarity that you gain new clients trough word of mouth.

win win.

Let’s begin…

Choose the right clients first

You heard it right.

You choose the clients.

The client doesn't choose you.

He doesn't know you exist, you know he exists.

Make the right ones know that you exist.

As you know already too, I love to work with SMBs because it’s mostly recurring and they need additional services.

From the financial perspective, these are the go-to clients.

If you shoot weddings, it’s a one-time deal. You only get compensated once.

Not so financially wise, right?

If you made yourself a strong name in the wedding videography industry, go for it. You’re already there. (like this one)

But this industry is super competitive and if you haven’t something really special to offer, you just make your life unnecessarily harder than it already is.

This one thing will make your clients stay

Your clients should really want to work with YOU, not just because of the work.

Even if the content doesn’t perform as planned, they should stay and trust you.

You can make this happen by becoming great at adapting.

Before you even approach a client for the first time, you should do a small check who he is.

What clothes does he wear? is he brutally honest or respectful nice?

You can either find this out in minutes by checking the website and socials (if already available) or by taking a quick peek at the business while being in the area.

Then, adapt.

Put on similar clothes, talk the same, have the same amount of smiles in your face.

This might seem manipulative, but actually that’s a natural trait of many successful entrepreneurs.

Many people do this automatically without being conscious about it.

So you don’t need to feel bad for doing it.

Make it clear that it takes time

Don’t overpromise results.

Also, don’t underpromise.

If you create reels or tiktoks, it can be realistic to reach 100k-900k views in the first month.

But know your skills. If this seems too much for you, give them your honest estimate.

For social media newbies (older business owners), 10k views might seem light a really big number.

So don’t complain about your skills and start doing it.

The only way to become better is by doing it.

Relationship over quality

If you have a good relationship, the client won’t terminate the deal because you only reach half of the expected views.

If he doesn’t trust you, he will eventually.

Here are some things you can do to build trust and relationship:

• make little gifts — every business owner would be happy about a nicely framed picture of their business.

• Invite them to dinners — (if it’s a high paying client).

• do free additional work — if it’s some small work that isn’t too time consuming, just do it. This will give them at least the feeling that you aren’t there only for the money.

• human to human — if your client is cool, talk to him like to a friend. Be genuine.

• Make the work fun — your client should feel like the star of the show while shooting, avoid it at all cost that he fells uncomfortable.

This will make your clients addicted to you

— and how you build relationships in business.

That’s it for this week.

How do you build trust and relationship with your clients?

See you next week!

— Ben